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Alternate costume (SSBB)

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Super Smash Bros. Brawl didn't change much about the concept of alternate costumes - players can pick a different color for their character by cycling through a list of up to six choices. The buttons used to cycle are 1/2 for the Wii Remote and Nunchuk combination, A and B for the Wii remote alone configuration, and pressing X/Y for the Classic Controller and GameCube controller.

Most characters have six colors available, though Jigglypuff, Lucario, Pokémon Trainer, and Sonic only have five, and Pikachu has only four. Wario on the other hand has two outfits with six choices each, not only doubling his options but allowing him to change outfits even when locked into a color for Team Battles.

A few characters (namely, Lucario, Pokémon Trainer, and Sonic) have sets of alternate costumes that can be difficult to distinguish from each other in a match. As such, tournaments have the "colorblind rule" in doubles matches, where a player can choose which colours their team and their opponents' team are, if either team has one of the aforementioned characters on their team. While texture hacks are usually discouraged from being used in tournaments, if not flat out disallowed, it's usually acceptable to use simple texture hacks on these characters to make the color difference between their team palettes more obvious.

When selecting characters in tournament mode, instead of displaying the character's colored image of the chosen costume, a colored bar is displayed in the player list. This color is usually an intuitive indicator of which costume has been chosen, but there are several cases where costumes are given strange colors (such as giving cyan to Ike's default blue-brown getup, or using orange or yellow when the opposite is clearly more correct).

In online and Team Brawls, if two identical characters shared the same color scheme, the second character would have a lighter tint in their appearance. A third character on the same team uses a darker tint. A fourth character's tint is even darker than the third character's. It is generally quite difficult to distinguish from the third character's color scheme, let alone have a fourth character use the same color.

The following lists are sorted by the order in which they're selected on the character selection screen.

Bowser

Bowser Palette (SSBB).png
BowserHeadSSBB.png BowserHeadBlackSSBB.png BowserHeadRedSSBB.png BowserHeadBlueSSBB.png BowserHeadWhiteSSBB.png BowserHeadBrownSSBB.png
Green G
Black Resembles Morton Koopa Jr.'s appearance in recent games.
Red R Resembles a Red Koopa Troopa or a Spiny.
Blue B Resembles Bowser's appearance on the Japanese and European covers for Super Mario Bros.
White This costume turns Bowser's hair red and his shell and spiked collars to white, somewhat resembling Dry Bowser from New Super Mario Bros. It also resembles Morton Koopa Jr.'s white and gold shell (Super Mario World only) and darker skin.
Brown Resembles Boom Boom's sprite from Super Mario Bros. 3.

Captain Falcon

Captain Falcon Palette (SSBB).png
CaptainFalconHeadSSBB.png CaptainFalconHeadBlackSSBB.png CaptainFalconHeadRedSSBB.png CaptainFalconHeadGreenSSBB.png CaptainFalconHeadBlueSSBB.png CaptainFalconHeadWhiteSSBB.png
Indigo
Black Resembles his costume from the F-Zero X Expansion Kit, as well as a Japanese commercial for F-Zero X.
Red R Identical to Blood Falcon's outfit; even the writing on his back changes to say "Blood Hawk", Blood Falcon's F-Zero machine, and the costume also includes a skull design around the lettering.
Green G Resembles the color scheme of the Wild Goose, Pico's F-Zero machine.
Blue B Resembles his original F-Zero series appearances, with a more vibrant blue coloration.
White Resembles Jody Summer's outfit.

Diddy Kong

Diddy Kong Palette (SSBB).png
DiddyKongHeadSSBB.png DiddyKongHeadYellowSSBB.png DiddyKongHeadPinkSSBB.png DiddyKongHeadPurpleSSBB.png DiddyKongHeadGreenSSBB.png DiddyKongHeadBlueSSBB.png
Red R
Yellow Resembles the alternate outfit in the Two-Player Contest mode in Donkey Kong Country. This color also appeared in Donkey Kong 64.
Pink Changes his color scheme to resemble that of fellow Donkey Kong character Dixie Kong in Donkey Kong Country 2: Diddy's Kong Quest and Donkey Kong Country 3: Dixie Kong's Double Trouble!.
Purple
Green G
Blue B Resembles the alternate outfit in the Two-Player Contest mode in Donkey Kong Country 2: Diddy's Kong Quest.

Donkey Kong

Donkey Kong Palette (SSBB).png
DonkeyKongHeadSSBB.png DonkeyKongHeadBlackSSBB.png DonkeyKongHeadRedSSBB.png DonkeyKongHeadBlueSSBB.png DonkeyKongHeadGreenSSBB.png DonkeyKongHeadWhiteSSBB.png

All of Donkey Kong's color changes can be traced back to the multiplayer mode of Donkey Kong 64.

Brown
Black In Donkey Kong Country, Donkey Kong wears a yellow tie for his alternate color scheme in the Two-Player Contest Mode. He also looks like a rainforest gorilla.
Red R Resembles the color scheme of the original Donkey Kong from the arcade game of the same name, who had reddish orange fur.
Blue B
Green G
White Resembles a yeti, a famous East Asian cryptid. A Fire Mini Donkey Kong from the Mario vs. Donkey Kong series also has a similar appearance.

Falco

Falco Palette (SSBB).png
FalcoHeadSSBB.png FalcoHeadOrangeSSBB.png FalcoHeadBlueSSBB.png FalcoHeadRedSSBB.png FalcoHeadGreenSSBB.png FalcoHeadBlackSSBB.png
White Based on his design from Star Fox Command.
Orange Resembles his outfit from Melee and Star Fox 64. Also resembles Katt Monroe's outfit in Star Fox Command.
Blue B Resembles Slippy Toad's outfit from Star Fox 64.
Red R Resembles Peppy Hare's outfit from Star Fox 64 and his outfit in Star Fox: Assault.
Green G Resembles Fox's outfit, as well as the multiplayer mode in Star Fox Assault.
Black Matches Fox's dark costume.

Fox

Fox Palette (SSBB).png
FoxHeadSSBB.png FoxHeadBlackSSBB.png FoxHeadRedSSBB.png FoxHeadGreenSSBB.png FoxHeadBlueSSBB.png FoxHeadWhiteSSBB.png
Grey Based off his character model from Star Fox: Command.
Black Named "Dark Fox" on the DOJO. Similar dark color schemes are also available for Falco and Wolf.
Red R Resembles Falco's outfit from from Star Fox 64, Star Fox: Assault and Star Fox: Command and Peppy's outfit from Star Fox 64.
Green G
Blue B Resembles Slippy's outfit from Star Fox 64.
White

Ganondorf

Ganondorf Palette (SSBB).png
GanondorfHeadSSBB.png GanondorfHeadBlackSSBB.png GanondorfHeadBlueSSBB.png GanondorfHeadGreenSSBB.png GanondorfHeadRedSSBB.png GanondorfHeadBrownSSBB.png
Grey Based off his character design in The Legend of Zelda: Twilight Princess.
Black
Blue B
Green G
Red R
Brown Based off the coloration of his SpaceWorld 2000 and Super Smash Bros. Melee designs, slightly darkening his red hair, using the same design of cape, and giving his armor the same color scheme seen in the demo.

Ice Climbers

Ice Climbers Palette (SSBB).png
IceClimbersHeadSSBB.png IceClimbersHeadRedSSBB.png IceClimbersHeadBlueSSBB.png IceClimbersHeadBlackSSBB.png IceClimbersHeadGreenSSBB.png IceClimbersHeadWhiteSSBB.png

Popo and Nana switch positions for their red, black, and white costumes, but they do not switch positions on the selection screen like they did in Melee.

Purple
Red R Makes Nana resemble the red Ice Climber on the boxart for Ice Climber.
Blue B
Black
Green G
White The only alternate costume that gives Popo and Nana different mitt colors. It also resembles the color of any Ice Climber when touched by an enemy in Ice Climber.

Ike

Ike Palette (SSBB).png
IkeHeadSSBB.png IkeHeadYellowSSBB.png IkeHeadRedSSBB.png IkeHeadBlueSSBB.png IkeHeadGreenSSBB.png IkeHeadBrownSSBB.png
Indigo Based on his Ranger class outfit from Fire Emblem: Path of Radiance.
Yellow Resembles the outfit of his father, Greil, from Fire Emblem: Path of Radiance.
Red R Based on enemy units from the Fire Emblem games.
Blue B Vaguely resembles the color scheme of Sigurd, the first protagonist of Fire Emblem: Genealogy of the Holy War.
Green G Based on allied units from the Fire Emblem games.
Brown Based on the mages in Fire Emblem: Path of Radiance. Referred to as an "ordinary soldier" by the DOJO!!.

Jigglypuff

Jigglypuff Palette (SSBB).png
JigglypuffHeadSSBB.png JigglypuffHeadRedSSBB.png JigglypuffHeadWhiteSSBB.png JigglypuffHeadBlueSSBB.png JigglypuffHeadGreenSSBB.png
Pink
Red R The same red flower Jigglypuff had in Melee. It also resembles the flower worn by Phoebe of the Elite Four in Pokémon Ruby, Sapphire, and Emerald.
White Gives Jigglypuff a hat like the one that Leaf, the female heroine of Pokémon FireRed and LeafGreen wears.
Blue B Jigglypuff's shiny color. The hat resembles those worn by the Bug Catcher and Lady trainer classes from the Pokémon games.
Green G Similar to the hat worn by Kirby when he has his Sleep ability.

King Dedede

King Dedede Palette (SSBB).png
KingDededeHeadSSBB.png KingDededeHeadPinkSSBB.png KingDededeHeadGreenSSBB.png KingDededeHeadPurpleSSBB.png KingDededeHeadBlueSSBB.png KingDededeHeadBrownSSBB.png
Red R
Pink Similar to an alternate costume in both Kirby 64 and Kirby Air Ride.
Green G Similar to an alternate costume in Kirby Air Ride.
Purple Features a very ornately decorated belt, similar to one on a formal Japanese kimono. This costume is also similar to an alternate costume in Kirby Air Ride.
Blue B Features a belt that contains the same icons as one of the menu schemes from Kirby 64.
Brown Mirrors Kirby's white costume, making him appear like he did in Game Boy Color version of Kirby's Dream Land for the Game Boy.

Kirby

Kirby Palette (SSBB).png
KirbyHeadSSBB.png KirbyHeadYellowSSBB.png KirbyHeadBlueSSBB.png KirbyHeadRedSSBB.png KirbyHeadGreenSSBB.png KirbyHeadWhiteSSBB.png

All these colors are also similar to different Kirby colors in games such as Kirby Air Ride and Kirby & the Amazing Mirror. They are all also usable in Kirby: Squeak Squad, where color variations are distinct and each have their own names.

Pink
Yellow Shigeru Miyamoto originally wanted Kirby to be yellow, but Masahiro Sakurai was determined to make him pink. Sakurai won, but the yellow Kirby design later appeared as Keeby, the character controlled by Player 2 in Kirby's Dream Course and the yellow Kirby controled by Player 2 in recent Kirby games. Yellow Kirby also resembles Beam Kirby from Kirby Super Star, without the hat.
Blue B The same as when Kirby is Ice Kirby in Kirby Super Star, sans the hat. Also used for Player 3 in Kirby 64.
Red R The same as when Kirby is Fire Kirby in Kirby Super Star, sans the hat. Also used for Player 3 in recent multiplayer games.
Green G The same as when Kirby is Plasma Kirby in Kirby Super Star, sans the hat. Also used for Player 4 in recent multiplayer games.
White Based on Kirby's monochrome appearance from the original Kirby's Dream Land. It is also similar to Kirby's appearance on the North American box cover.

Link

Link Palette (SSBB).png
LinkHeadSSBB.png LinkHeadRedSSBB.png LinkHeadBlueSSBB.png LinkHeadLavenderSSBB.png LinkHeadYellowSSBB.png LinkHeadBlackSSBB.png
Green G Based off his character design from The Legend of Zelda: Twilight Princess.
Red R Directly based on the Goron Tunic that featured in The Legend of Zelda: Ocarina of Time, although red costumes for Link in general can be traced back to the Red Ring in the original The Legend of Zelda. It is Link's only Brawl color scheme that changes the color of his belt.
Blue B Can be traced back to the Zora Tunic used during The Legend of Zelda: Ocarina of Time.
Lavender Based on the Blue Ring from The Legend of Zelda for the NES.
Yellow His tunic color is based off of Link's color scheme of when he uses the Great Fairy Tears from Twilight Princess.
Black Based off Dark Link, who originated from Zelda II: The Adventure of Link and appeared again in Ocarina of Time. His design is based on Dark Link's cameo appearance in Twilight Princess, where Lanayru used the character to symbolize the Dark Interlopers in his vision. His shield is similar to the Mirror Shield from a few Zelda games.

Lucario

Lucario Palette (SSBB).png
LucarioHeadSSBB.png LucarioHeadRedSSBB.png LucarioHeadCyanSSBB.png LucarioHeadWhiteSSBB.png LucarioHeadGreenSSBB.png
Blue B
Red R
Cyan Changes Lucario's coloration to resemble its pre-evolved form, Riolu.
White
Green G

Lucas

Lucas Palette (SSBB).png
LucasHeadSSBB.png LucasHeadOrangeSSBB.png LucasHeadRedSSBB.png LucasHeadBlueSSBB.png LucasHeadGreenSSBB.png LucasHeadPurpleSSBB.png
Yellow
Orange Changes his color scheme to that of his twin brother Claus.
Red R
Blue B Resembles Ness' pajamas in EarthBound.
Green G
Purple

Luigi

Luigi Palette (SSBB).png
LuigiHeadSSBB.png LuigiHeadOrangeSSBB.png LuigiHeadPinkSSBB.png LuigiHeadBlueSSBB.png LuigiHeadWhiteSSBB.png LuigiHeadPurpleSSBB.png
Green G
Orange Similar to Mario's color scheme on the boxart of Pinball, but with an orange hat instead of a blue one.
Pink R Based around Luigi's color scheme in Wrecking Crew, in which he wore pink.
Blue B Resembles Mario's color scheme on the American boxart for Mario Bros.
White Based on Fire Luigi. Also based on Luigi's original appearance in the original Mario Bros.
Purple Changes Luigi's color scheme to Waluigi's.

Mario

Mario Palette (SSBB).png
MarioHeadSSBB.png MarioHeadWhiteSSBB.png MarioHeadBlueSSBB.png MarioHeadYellowSSBB.png MarioHeadBlackSSBB.png MarioHeadGreenSSBB.png
Red R
White Based on Fire Mario's appearance dating back to Super Mario Bros. onward.
Blue B Based on Mario's promotional artwork for Mario Bros.. It is also similar to Balloon Fighter's color scheme and his outfit from the DIC cartoons.
Yellow Based on Wario's color scheme, just as in previous games.
Black Based on Foreman Spike from Wrecking Crew '98, which was confirmed on the original SSB64 Japanese site. Updated from the original version of this swap to be more black and white than brown and yellow.
Green G Complimentary colors of his normal outfit. Resembles Mario's appearance on Japanese and European box arts for Wrecking Crew. A similar arrangement of colors also appears as part of the flashing animation from a Starman in Super Mario Bros. Updated from the original version of this swap to be more brown than orange.

Marth

Marth Palette (SSBB).png
MarthHeadSSBB.png MarthHeadRedSSBB.png MarthHeadGreenSSBB.png MarthHeadBlackSSBB.png MarthHeadWhiteSSBB.png MarthHeadBlueSSBB.png
Navy
Red R Similar to his red alternate costume in Melee, this costume is the only one that changes the color of Marth's headband. Resembles the "enemy unit" color scheme in the Fire Emblem games.
Green G Resembles the standard color for NPC units in the Fire Emblem games.
Black
White Resembles the color scheme of Leif Faris Claus, the protagonist of Fire Emblem: Thracia 776.
Blue B Closely based off his official artwork for Fire Emblem: Monsho no Nazo (even the hair color changes to match said artwork).

Meta Knight

Meta Knight Palette (SSBB).png
MetaKnightHeadSSBB.png MetaKnightHeadWhiteSSBB.png MetaKnightHeadRedSSBB.png MetaKnightHeadGreenSSBB.png MetaKnightHeadBlueSSBB.png MetaKnightHeadPinkSSBB.png
Purple
White
Red R Based on a similar swap in Kirby Air Ride. Also resembles the color scheme of the original design for Meta Knight, with his skin, shoulder pads, and cape being mostly red, and his gloves & boots being a gold or yellow color.
Green G Based on a similar swap in Kirby Air Ride.
Blue B Contrary to popular belief, this costume is not a reference to Dark Meta Knight from Kirby and the Amazing Mirror. Rather, it resembles his official art from his first appearance in Kirby's Adventure, where his mask and shoes were depicted as a dark purple color, his body was close to black, and his cape was red. However, in this appearance, his eyes were not red and his gloves were white, unlike the alternate costume.
Pink Based on a similar swap in Kirby Air Ride. Also changes his color scheme to resemble Kirby.

Mr. Game & Watch

Mr. Game & Watch Palette (SSBB).png
MrGame&WatchHeadSSBB.png MrGame&WatchHeadRedSSBB.png MrGame&WatchHeadYellowSSBB.png MrGame&WatchHeadBlueSSBB.png MrGame&WatchHeadGreenSSBB.png MrGame&WatchHeadCyanSSBB.png
Black Based on the G&W characters from the games Fire and Parachute.
Red R
Yellow
Blue B
Green G
Cyan

Ness

Ness Palette (SSBB).png
NessHeadSSBB.png NessHeadWhiteSSBB.png NessHeadYellowSSBB.png NessHeadGreenSSBB.png NessHeadBlueSSBB.png NessHeadPurpleSSBB.png
Red R
White Features a white T-shirt with red sleeves, the same as the shirt Fuel wears in Mother 3.
Yellow Resembles the striped, yellow, and black uniforms of the Hanshin Tigers, a Japanese baseball team. The shirt also bears a very similar color scheme to the Gigantic Ant enemy from EarthBound.
Green G
Blue B Based on Ness's younger self that he encounters briefly in Magicant in EarthBound, who was wearing a blue hat.
Purple Has a Mr. Saturn sprite drawn on the front of his shirt. May be based on the Good Kid's Shirt from Mother 3, which is found only in Saturn Valley.

Olimar

Olimar Palette (SSBB).png
OlimarHeadSSBB.png OlimarHeadWhiteSSBB.png OlimarHeadRedSSBB.png OlimarHeadBlackSSBB.png OlimarHeadGreenSSBB.png OlimarHeadBlueSSBB.png
Tan
White Resembles a more realistic spacesuit, particularly the Navy Mark IV.
Red R
Black
Green G Changes Olimar's color scheme to resemble his son.
Blue B Gives Olimar the color scheme of Louie, his partner in Pikmin 2.

Peach

Peach Palette (SSBB).png
PeachHeadSSBB.png PeachHeadYellowSSBB.png PeachHeadRedSSBB.png PeachHeadBlueSSBB.png PeachHeadGreenSSBB.png PeachHeadWhiteSSBB.png
Pink
Yellow Gives Peach the color scheme of Daisy. However, unlike Melee, this is only a re-coloring; her earrings, crown, brooch, and skin remain unchanged.
Red R Gives Peach a similar color scheme to Pauline, Mario's girlfriend from Donkey Kong.
Blue B
Green G Resembles Peach's outfit from NES Open Tournament Golf. In Melee, the jewels on her crown were green and red, while in this version, the jewels are green and blue.
White Resembles her wedding dress from Super Paper Mario. Additionally, in Melee, the jewels on her crown were yellow and red, while in this version, the jewels are green and blue.

Pikachu

Pikachu Palette (SSBB).png
PikachuHeadSSBB.png PikachuHeadRedSSBB.png PikachuHeadGreenSSBB.png PikachuHeadBlueSSBB.png

Pikachu is the only character to have only four costume choices in Brawl.

Yellow
Red R Includes Red's hat as it appeared in Pokémon Red, Blue, and Yellow. The hat also resembles that of the Fisherman trainer class in Generations I, III, and IV. Pikachu's fur color also changes to the coloration of shiny Pikachu in the Pokémon games.
Green G Includes Brendan's headband as it appeared in Pokémon Emerald.
Blue B Has the goggles worn by Pichu in Melee, similar to those worn by the Swimmer class of trainers in the Pokémon series.

Pit

Pit Palette (SSBB).png
PitHeadSSBB.png PitHeadYellowSSBB.png PitHeadRedSSBB.png PitHeadGreenSSBB.png PitHeadBlueSSBB.png PitHeadBlackSSBB.png
White
Yellow Similar to his outfit in the Captain N comic.
Red R Similar to an outfit in Kid Icarus.
Green G Similar to an outfit in Kid Icarus.
Blue B Similar to an outfit in Kid Icarus. An episode of the Captain N TV show had Kid Icarus (Pit) in a similar costume.
Black Said by the DOJO to be a "fallen angel". This alternate costume later evolved into a separate character as Dark Pit, who himself would become an independent fighter in the following game.

Pokémon Trainer

Pokémon Trainer Palette (SSBB).png
PokémonTrainerHeadSSBB.pngSquirtleHeadSSBB.pngIvysaurHeadSSBB.pngCharizardHeadSSBB.png PokémonTrainerHeadRedSSBB.pngSquirtleHeadRedSSBB.pngIvysaurHeadRedSSBB.pngCharizardHeadRedSSBB.png PokémonTrainerHeadGreenSSBB.pngSquirtleHeadGreenSSBB.pngIvysaurHeadGreenSSBB.pngCharizardHeadGreenSSBB.png PokémonTrainerHeadBlueSSBB.pngSquirtleHeadBlueSSBB.pngIvysaurHeadBlueSSBB.pngCharizardHeadBlueSSBB.png PokémonTrainerHeadWhiteSSBB.pngSquirtleHeadWhiteSSBB.pngIvysaurHeadWhiteSSBB.pngCharizardHeadWhiteSSBB.png
Default Based on Red from the original Pokémon games.
Red R The trainer's hat resembles that of Leaf, the female trainer in Pokémon FireRed and LeafGreen.
Squirtle's color scheme is changed to resembles its evolution, Wartortle.
Charizard's color scheme is changed to resemble its pre-evolution, Charmeleon.
Green G The trainer takes on the color scheme of Brendan as he appeared in Pokémon Emerald.
Squirtle and Ivysaur resemble their respective shiny colors.
Blue B
White Charizard's color scheme is changed to resemble its pre-evolution, Charmander's shiny colors.

R.O.B.

R.O.B. Palette (SSBB).png
ROBHeadSSBB.png ROBHeadGreySSBB.png ROBHeadYellowSSBB.png ROBHeadPinkSSBB.png ROBHeadBlueSSBB.png ROBHeadGreenSSBB.png
Red R Based on R.O.B.'s Japanese color scheme for the Famicom.
Grey Based on R.O.B.'s North American color scheme for the NES. The words on his base change from "Family Computer Robot" to "R.O.B. - Robotic Operating Buddy", the same as the American design.
Yellow Has the color scheme of the glitch, Flipper, from Stack-Up.
Pink The only color where the cord on the back is a different color. It also has the color scheme of the glitch, Spike, from Stack-Up.
Blue B
Green G Similar to the R.O.B. Launcher from the Subspace Emissary, though lacking the same bright blue cord and missile-launching face.

Samus

Samus Palette (SSBB).png
SamusHeadSSBB.png SamusHeadBlueSSBB.png SamusHeadPinkSSBB.png SamusHeadBrownSSBB.png SamusHeadPurpleSSBB.png SamusHeadGreenSSBB.png
Orange Based on the Varia Suit and the Power Suit. No longer Samus's red team colour, as the corresponding Zero Suit is cyan.
Blue B Based on the Fusion Suit from Metroid Fusion.
Pink R Based on the appearance of the Varia Suit of the original Metroid when missiles are selected.
Brown Based on the Dark Suit from Metroid Prime 2: Echoes.
Purple Based on the Gravity Suit as it appeared in Super Metroid and most games in the series since. The visor has the same coloration as the Gravity Suit has in Metroid Prime.
Green G In Japan, the original SSB64 website referred to this alternate costume as "mass-produced Samus".

Snake

Snake Palette (SSBB).png
SnakeHeadSSBB.png SnakeHeadRedSSBB.png SnakeHeadBlueSSBB.png SnakeHeadWhiteSSBB.png SnakeHeadGreenSSBB.png SnakeHeadBrownSSBB.png

Most of these are based on different camouflage suits worn by Naked Snake (a.k.a. Big Boss) in Metal Gear Solid 3: Snake Eater.

Grey Based on Snake's standard camouflage suit from Metal Gear Solid 2: Sons of Liberty.
Red R Based off the Fury's Fire camouflage. Also resembles Snake's outfit from Snake's Revenge.
Blue B Based off the Splitter camouflage. Also resembles Snake's outfit from the MSX version of Metal Gear.
White Based off the Snow camouflage.
Green G Based off the Tiger Stripe camouflage. Also resembles Snake's outfit from the NES version of Metal Gear and Metal Gear 2: Solid Snake.
Brown Based off Major Ocelot's Animal camouflage.

Sonic

Sonic Palette (SSBB).png
SonicHeadSSBB.png SonicHeadBlackSSBB.png SonicHeadYellowSSBB.png SonicHeadGreenSSBB.png SonicHeadRedSSBB.png

Sonic is the only non-Pokémon character to have fewer than six alternate costumes. The stripe on his sneakers is white in all alternate costumes, and, in all but the default alternate costumes, the rest of his sneakers match his wristbands.

Blue B Based on Sonic's redesign used ever since Sonic Adventure.
Black Resembles Dark Sonic from Sonic X.
Yellow Gives Sonic an indigo color and bracelets that resemble the ones worn by Silver the Hedgehog.
Green G His wristbands resemble the ones attached to the gloves that appear in the special stages in Knuckles the Echidna in Sonic the Hedgehog 2. The blue color also is akin to when Sonic goes underwater in the Labyrinth Zone.
Red R His wristbands resemble the ones attached to the gloves that appear in the special stages in Sonic the Hedgehog 2.

Toon Link

Toon Link Palette (SSBB).png
ToonLinkHeadSSBB.png ToonLinkHeadRedSSBB.png ToonLinkHeadBlueSSBB.png ToonLinkHeadPurpleSSBB.png ToonLinkHeadBrownSSBB.png ToonLinkHeadBlackSSBB.png
Green G Based on the character design from The Legend of Zelda: The Wind Waker.
Red R Based on the red Link copy from the Four Swords saga.
Blue B Based on the blue Link copy from the Four Swords saga.
Purple Based on the purple Link copy from the Four Swords saga.
Brown Based on the color scheme of Link in the original The Legend of Zelda. This alternate costume also changes his pants to a beige skin tone like color, referencing the pant-less original brown haired Link.
Black A toon version of the Dark Interloper Dark Link from Twilight Princess. Does not resemble the various dark and shadow Toon Links as closely.

Wario

Unlike all other characters, Wario has two outfits each with multiple color choices: his biker costume from the WarioWare games, which is his default costume, and his classic overalls. This doubles his alternate costume choices. There are a total of 12 costume choices for Wario in Brawl.

Wario (Biker) Palette (SSBB).png
WarioHeadSSBB.png WarioHeadRedSSBB.png WarioHeadYellowSSBB.png WarioHeadGreenSSBB.png WarioHeadBlackSSBB.png WarioHeadBlueSSBB.png
Cyan
Red R Resembles the color scheme of Fire Mario with the white helmet and red jacket.
Yellow Resembles the color scheme of his overalls, with a yellow jacket and purple shirt.
Green G Has a similar color scheme to Zombie Wario's sprite in Wario Land 3.
Black
Blue B
Wario (Overalls) Palette (SSBB).png
WarioHeadClassicSSBB.png WarioHeadClassicRedSSBB.png WarioHeadClassicBlueSSBB.png WarioHeadClassicGreenSSBB.png WarioHeadClassicBrownSSBB.png WarioHeadClassicWhiteSSBB.png

Wario's overalls closely resemble the cartoonish look in both the Mario and Wario games, in contrast to Mario, Luigi, and Waluigi, who were given more realistic-looking overalls.

Yellow
Red R Resembles how Mario looked in the early Mario games, where he had red overalls and a blue shirt instead of the blue overalls and red shirt he wears today. This somewhat mirrors the way that Wario's "classic" outfit appears as one of Mario's alternate costumes. It also resembles one of his costumes from Mario Golf (N64) and Mario's outfit from the DIC cartoons.
Blue B Resembles Mario's appearance in Japanese art for Mario Bros.
Green G Similar to Mario's green costume.
Brown
White Makes Wario look like his appearance in the Wario Land games until the rerelease of Wario Land 2, since those games were in black and white. Wario also wore an outfit of black and white in Wario Land 3. Also resembles one of his alternate costumes from Mario Golf (N64).

Wolf

Wolf Palette (SSBB).png
WolfHeadSSBB.png WolfHeadRedSSBB.png WolfHeadBlackSSBB.png WolfHeadGreenSSBB.png WolfHeadBlueSSBB.png WolfHeadWhiteSSBB.png
Grey Resembles his default attire in Star Fox: Assault.
Red R
Black Gives Wolf a dark alternate costume similar to Fox's and Falco's.
Green G
Blue B Looks similar to clothes from Star Fox: Assault's multiplayer.
White

Yoshi

Yoshi Palette (SSBB).png
YoshiHeadSSBB.png YoshiHeadRedSSBB.png YoshiHeadBlueSSBB.png YoshiHeadYellowSSBB.png YoshiHeadPinkSSBB.png YoshiHeadCyanSSBB.png

All of Yoshi's costumes are different variations of the Yoshi species in many of his games, specifically Super Mario World 2: Yoshi's Island, Yoshi's Story, and Yoshi's Island DS. The soles of his shoes, the saddle on his back, and his spines stay the same color, no matter what color he is.

Green G A standard Green Yoshi.
Red R A Red Yoshi.
Blue B A Blue Yoshi.
Yellow A Yellow Yoshi.
Pink A Pink Yoshi.
Cyan A Light Blue Yoshi.

Zelda/Sheik

ZeldaSheik Palette (SSBB).png
ZeldaHeadSSBB.pngSheikHeadSSBB.png ZeldaHeadRedSSBB.pngSheikHeadRedSSBB.png ZeldaHeadBlueSSBB.pngSheikHeadBlueSSBB.png ZeldaHeadPinkSSBB.pngSheikHeadPinkSSBB.png ZeldaHeadGreenSSBB.pngSheikHeadGreenSSBB.png ZeldaHeadBlackSSBB.pngSheikHeadBlackSSBB.png
Purple/Light Blue Zelda is based on her character model from The Legend of Zelda: Twilight Princess and Sheik is based on unused concept art for the same game. Because the two characters are two different color tones, they are not used in Team Battles.
Red R Based on Zelda's early appearances in The Legend of Zelda and Zelda II: Adventure of Link. This is also the only one of her color schemes in which she doesn't wear gloves.
Blue B Official art for The Legend of Zelda: A Link to the Past shows Zelda with a blue dress, while Sheik's color scheme is to changed to match Tetra's, with the blue costume and red scarf.
Pink Based on Zelda's and Sheik's appearance in Ocarina of Time and, by extension, Melee. The only one of her Brawl costumes to show Zelda with blonde hair.
Green G If The Legend of Zelda for NES is completed without collecting any rings, Zelda's dress will be green.
Black

Zero Suit Samus

Zero Suit Samus Palette (SSBB).png
ZeroSuitSamusHeadSSBB.png ZeroSuitSamusHeadBlueSSBB.png ZeroSuitSamusHeadPinkSSBB.png ZeroSuitSamusHeadBlackSSBB.png ZeroSuitSamusHeadPurpleSSBB.png ZeroSuitSamusHeadGreenSSBB.png
Cyan
Blue B Based on her outfit she wears upon completion of Metroid Prime 2: Echoes.
Pink R A reference to clearing the first Metroid by discovering all of the game's secrets, or by entering JUSTIN BAILEY into the password screen.
Black Similar to the outfit she wore in a Japanese Super Metroid commercial. Also resembles the color scheme of her ending outfit in Super Metroid.
Purple
Green G

Glitch

There is a glitch in Brawl that allows multiple players to be the same character with the same color scheme, without the shading seen in Team Battles.

This glitch can also occur when every player selects random, and multiple players end up playing as the same character.

Trivia

  • Captain Falcon's red outfit actually has one file for each available PAL language in the game (English, French, German, Spanish, Italian). While presumably done so localizers could edit the "Blood Hawk" on the back to match the current language, this appears to have been skipped or glossed over, as there is no difference between the files.
  • Mr. Game and Watch only has one file for his model and textures. This indicates that the color variations come from tinting or blending the textures, instead of pre-rendered bitmaps.
  • Luigi has an unused blue costume in the game's data; this costume is slightly lighter in color than the used one, and the reason for its removal is unknown.