Sega

Sega
Type	Subsidiary
Founded	1940
Key people	Hajime Satomi Hisao Oguchi Mike Hayes Yu Suzuki Takashi Iizuka
Industry	Video Games
Products	Various Video Games SG-1000 Master System Mega Drive/Genesis Sega Saturn Dreamcast Game Gear Nomad 32X Mega CD/Sega CD
Employees	2600
Parent	Sega Sammy Holdings
Website	http://www.sega-europe.com (Europe) http://www.sega.com (US) http://www.sega.co.jp (Japanese, Japan) http://www.playsega.com (PlaySega)

Sega Corporation (株式会社セガ, Kabushiki-kaisha Sega), officially capitalized SEGA, is a multinational video game software and hardware development company, and a home computer and former console manufacturer headquartered in Ōta, Tokyo, Japan, with various offices around the world. The company is famous for several notable game series, including the Sonic the Hedgehog series, Bayonetta, Puyo Puyo, Phantasy Star, Altered Beast, and Crazy Taxi. In the past, Sega was Nintendo's greatest rival. They even made anti-Nintendo campaigns, such as the old American marketing slogan for the Sega Mega Drive (Sega Genesis in America), which was "Genesis does what Nintendon't". The company had success with both arcades and home consoles, but on January 31, 2001, following poor sales of the Dreamcast and profit losses, Sega restructured itself and left the consumer console business to concentrate on software development for multiple third-party platforms. On October 1st, 2004, they merged with a Japanese pachinko company called Sammy to form Sega Sammy Holdings, but still exist as a subsidiary of the company. The company is also famous for its SEGA! chant that appeared on both commercials and games.

In Super Smash Bros. Brawl

Sega was described as being in "special collaboration" with Nintendo regarding Sonic's inclusion in Brawl, where he and Solid Snake became the first third-party characters to appear in the series. Additionally, other characters from the Sonic franchise, such as Shadow, Tails, Knuckles, and Silver, have minor roles in Brawl, and the iconic Sonic level, Green Hill Zone, appears as a stage.

In Super Smash Bros. 4

Sega's mascot Sonic returns as a third-party character in Super Smash Bros. 4. Additionally, Windy Hill Zone, a stage from their Nintendo (3DS/Wii U) exclusive Sonic Lost World, appears in Super Smash Bros. for Wii U, while Green Hill Zone returns from Brawl in Super Smash Bros. for Nintendo 3DS. Two Mii Brawler costumes based on Akira Yuki and Jacky Bryant from Sega's Virtua Fighter series appear as downloadable content. In addition, Mii costumes based off Knuckles and Tails appear for the Mii Brawlers and the Mii Gunners, respectively. Bayonetta from the Bayonetta series is another newcomer, available as DLC. She is Sega's second playable representative in Super Smash Bros.

In Super Smash Bros. Ultimate

Both Sonic and Bayonetta return as third-party playable characters. In addition, the Green Hill Zone stage returns from Brawl/3DS (making it the only third party stage to appear in three games), as well as the Umbra Clock Tower stage from 3DS/Wii U. Knuckles also appears as an assist trophy.

Trivia

• Sega is the second of two third-party companies to have multiple representatives in Super Smash Bros. 4, right after Capcom.

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