Reggie Fils-Aimé

Reggie Fils-Aimé (born March 25th, 1961) is the President and chief operating officer of Nintendo of America.

In the Super Smash Bros. series

Fils-Aimé has become well-known in the Smash community for his involvement with the Nintendo-held Super Smash Bros. Invitational, as well at EVO 2014.

At 2014's Super Smash Bros. Invitational, which was held to commemorate the release of Super Smash Bros. for Wii U, Fils-Aimé made a guest appearance at the end of the event to present a trophy to the winner of the tournament. In his speech at the end of the tournament, second-place finisher Hungrybox famously challenged Fils-Aimé to a "For Glory" match; Fils-Aimé said that although he "sucks at Smash," he would come back later and "kick [Hungrybox's] ass." This has since become an internet meme in the Smash community, and his speech has caused many to speculate that Nintendo would host more Smash tournament events in the future.

At EVO 2014, before the singles Top 8 began, Nintendo released a video in which Fils-Aimé congratulated the remaining players and wished them good luck through the rest of the tournament, thanking the Smash community for its continued support of the Super Smash Bros. games. He also encouraged players to play the upcoming Super Smash Bros. for Nintendo 3DS and Wii U games, adding "I might show up to challenge you someday, and if we ever do get to go head to head, please: no Johns." The video was widely praised for showing Nintendo's support of EVO 2014 and the competitive Smash community, unlike at EVO 2013, when Nintendo notoriously attempted to shut down the streaming of the Melee portion of the event. Fils-Aimé was also praised for using the phrase "no Johns", a term primarily used in the competitive community.