For Super Smash Bros. 4, trailers have been released to reveal all the newcomers. They consist of original animation and gameplay videos showcasing the characters' special moves. When introducing a newcomer, a splash art with a line of text is displayed.
Villager
Mega Man
Wii Fit Trainer
Rosalina & Luma
Little Mac
Greninja
Mii Fighter
Palutena
Pac-Man
Robin and Lucina
Shulk
Shulk's trailer, titled as Looks like we don't have a choice, begins with Bowser running around Gaur Plain, coming to a stop and roaring. Behind the grass is Shulk, who leaps into the air and attacks Bowser with Back Slash. He then has a vision where he is seen to be knocked away by Link and Marth. Shulk begins to fight them, until he jumps and slides away, revealing the Monado's power. At the end of his trailer, Shulk encounters Metal Face.