Alternate costume (SSBM)

Super Smash Bros. Melee used the X and Y buttons on the Gamecube controller to change costumes. Because of this, there were no limits on how many costumes a player can choose from (unlike SSB's limited four C-buttons).

Bowser

File:Alt-bowser.jpg

Bowser's alternate costumes in SSBM

Green (default)
Red: Resembles a Spiny or red Koopa Troopa. It also resembles Roy Koopa's early in-game sprites sans the sunglasses.
Blue: Came from Bowser's international artwork for Super Mario Bros. It also looks like Iggy Koopa's early in-game sprites.
Black

Captain Falcon

File:Alt-cfalcon2.jpg

Captain Falcon's alternate costumes in SSBM

Dark Blue (default)
Black: Possibly came from the Japanese commercial for F-Zero X.
Red: Based on Falcon's rival, Blood Falcon's, outfit, even altering the logo on his back.
White: Based on the colors of Jody Summers's outfit.
Green: Based on the colors of Pico's outfit.
Blue: Possibly based on his artwork from the original F-Zero.

Donkey Kong

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Donkey Kong's alternate costumes in SSBM

Brown (default)
Black: Based on Chunky Kong. It was also in the "Monkey Smash" mode in Donkey Kong 64.
Red: Based on DK's sprite in Donkey Kong.
Blue:
Green:

Dr. Mario

File:Alt-drmario.jpg

Dr. Mario's alternate costumes in SSBM

White: (default) Despite wearing white pants in his own game, Dr. Mario in wears indigo jeans in Melee.
Black
Green
Blue: Possibly based on the blue scrubs and purple nitrile gloves worn by modern doctors.
Red: Perhaps based on Nurse Toadstool's color scheme.

Falco

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Falco's alternate costumes in SSBM

White (default)
Red
Blue
Green: Assumed to be what Falco wore when he was not a member of the Star Fox team.

Fox

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Fox's alternate costumes in SSBM

White (default)
Red: Based on his costume on the Japanese Star Fox box art.
Blue
Green: Possibly modeled after his father, James McCloud.

Ganondorf

File:Alt-ganondorf.jpg

Ganondorf's alternate costumes in SSBM

Brown (default)
Green
Red: Possibly represents one of Ganondorf's beast form's attire.
Blue
Purple

Ice Climbers

File:Alt-iceclimbers.jpg

The Ice Climbers' alternate costumes in SSBM

As can be seen in the image, the Ice Climbers' orange and red costumes will place Nana in the lead, making Popo follow.

Blue (default)
Green
Orange
Red

Jigglypuff

File:Alt-jigglypuff2.jpg

Jigglypuff's alternate costumes in SSBM

Pink (default)
Red
Blue: Similar to the bows from the original Super Smash Bros.
Green
Yellow: This palette swap is that of a crown with the exact same design as Peach's.

Kirby

File:Alt-kirby2.jpg

Kirby's alternate costumes in SSBM

Pink (default)
Yellow: This color swap is Keeby. It is also the same as when he is Beam Kirby or Needle Kirby, sans the hat. It was also an alternative palette for Kirby in the multiplayer for Kirby 64.
Blue: The same as when he is Ice Kirby, sans the hat.
Red: The same as when he is Fire Kirby, sans the hat. It was also an alternative palette for Kirby in the multiplayer for Kirby 64.
Green: Likely a homage to his days on the green Game Boy screen. It was also an alternative palette for Kirby in the multiplayer for Kirby 64 and the skin tone for Plasma Kirby.
White: A reference to his monochrome appearance from the original Kirby's Dream Land for Game Boy. It is also similar to the colors of Kirby's depiction on the North American box cover of Kirby's Dream Land.

Link

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Link's alternate costumes in SSBM

Green (default)
Red: Based on the the Goron Tunic from The Legend of Zelda: Ocarina of Time.
Blue: Based on the the Zora Tunic from The Legend of Zelda: Ocarina of Time.
Black: A homage to Dark Link. However, unlike the Brawl version, only his tunic is altered.
White: Resembles the use of the Blue Ring in The Legend of Zelda.

Luigi

File:Alt-luigi2.jpg

Luigi's alternate costumes in SSBM

Green (default)
White: A reference to Luigi's appearance in Mario Bros. and Super Mario Bros.
Blue: Resembles the artwork for Mario on the cover for the NES version of Mario Bros., though that's not what he wore in the actual game.
Red: Comes from the game Wrecking Crew, in which Luigi wears pink.

Mario

File:Alt-mario2.jpg

Mario's alternate costumes in SSBM

Red (default)
Yellow: Based on Wario, the same as his previous yellow costume.
Blue: A red/blue reversal of his traditional colors and these are the colors he wore in his first appearance in the game Donkey Kong. This is seen as a partial reference to Mario's varying appearances in games prior to Nintendo's officially establishment of Mario's outfit of consisting of a red shirt, blue overalls and red hat. In various earlier games, Mario occasionally also appeared with sometimes a blue hat, red shirt with blue overalls or a red hat, blue shirt with red overalls. Interestingly however, Mario never appeared in any game with the particular combination of a blue hat, blue shirt, with red overalls as it appears here, but this color scheme does resemble the Balloon Fighter.
Brown: A reference to Foreman Spike from Wrecking Crew '98.
Green: A color inverse of his traditional colors. Contrary to popular belief it is not a reference to Luigi, however it does coincidentally resemble Luigi's colors from the arcade version of Mario Bros.

Marth

File:Alt-marth.jpg

Marth's alternate costumes in SSBM

Blue (default)
Red: The only costume in Melee to change the color of his tiara.
Green: Possibly based on the standard color for NPC units in Fire Emblem.
Black
White: Based on Leaf, the protagonist of Fire Emblem: Thracia 776.

Mewtwo

File:Alt-mewtwo.jpg

Mewtwo's alternate costumes in SSBM

Purple (default)
Orange: Used as an Easter Egg in Pokemon Stadium.

Used when Mewtwo is on the Red team.

Blue: Resembles Mewtwo's in-game sprite colors for Pokemon Red & Blue. Also used as an Easter egg in Pokemon Stadium.
Green: Mewtwo's "shiny" color.

Mr. Game & Watch

File:Alt-mrgw.jpg

Mr. Game & Watch's alternate costumes in SSBM

Mr. Game & Watch's costumes may come from the colored LCD screens used for some of his games.

Black (default)
Red
Blue
Green

Ness

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Ness's alternate costumes in SSBM

Red (default)
Yellow
Blue: Is based off of Ness's younger self that he encounters briefly in EarthBound, who was wearing a blue hat. Some also consider this outfit to be a reference to EarthBound's final battle against Giygas, where a reflection of Ness's face appeared in the Devil's Machine. However, contrary to popular belief, the reflection was not wearing a different hat than the real Ness.
Green

Peach

File:Alt-peach.jpg

Peach's alternate costumes in SSBM

Pink (default)

Used when Peach is on the Red team.

Yellow: This costume changes nearly Peach's entire appearance to that of Daisy, including her hair color, earrings, dress style, gloves, crown, and even Daisy's old skin color (in later games following Melee, Daisy's skin color was bleached significantly).
Blue
White: Represents how she appeared in her first appearance in Super Mario Bros, sans the red hair. She also uniquely wears tights with this costume.
Green

Pichu

File:Alt-pichu.jpg

Pichu's alternate costumes in SSBM

Yellow (default)
Red
Blue: Gives Pichu goggles similar to the "Swimmer" class of the Pokémon series. Despite Pichu not returning for Brawl, Pikachu's blue costume in that game is based off of these same goggles.
Green: Gives Pichu a backpack similar to the one worn by Pokémon Trainers throughout the Pokémon series.

Pikachu

File:Alt-pikachu2.jpg

Pikachu's alternate costumes in SSBM

Yellow (default)
Red: Has Pikachu wearing the hat of Red, the protagonist of the original Pokémon installment. The fur color is based on a "shiny" Pikachu.
Blue: A party hat similar to the one from the original Super Smash Bros.
Green

Roy

File:Alt-roy.jpg

Roy's alternate costumes in SSBM

Purple (default)
Red: Based on the "enemy" unit color in the Fire Emblem series.
Blue: Based on the "player" unit color in the Fire Emblem series. Is the only palette to change Roy's golden highlight color (to silver).
Green: Based on the "other" unit color in the Fire Emblem series.
Yellow: Based on the "partner" unit color in the Fire Emblem series. Which was first in Fire Emblem Path of Radiance which was released after SSBM, but was in the making since the N64

Samus

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Samus's alternate costumes in SSBM

Orange (default)

Used when Samus is on the Red team.

Pink: Based off the appearance of the Varia Suit when missiles are selected in the original NES Metroid game.
Black
Green:
Purple: Based on the Gravity Suit.

Used when Samus is on the Blue team.

Yoshi

File:Alt-yoshi2.jpg

Yoshi's alternate costumes in SSBM

All of Yoshi's costumes appear as different variations of the Yoshi species in many of his games, such as Yoshi's Story and Super Mario World.

Green (default)
Yellow: Based on the stomping Yoshi in Super Mario World.
Light Blue
Red: Based on the fire breathing Yoshi in Super Mario World.
Blue: Based on the flying Yoshi in Super Mario World.
Pink

Young Link

File:Alt-younglink.jpg

Young Link's alternate costumes in SSBM

All of Young Link's colors are exactly the same as Link's, except ordered differently.

Green (default)
Red
Blue
White
Black

Zelda

File:Alt-zelda.jpg

Zelda's alternate costumes in SSBM

Pink (default): Resembles Zelda's appearance in The Legend of Zelda: Ocarina of Time.
- This Sheik is a medium blue.
Red: Resembles Zelda's first appearance in The Legend of Zelda if Link possesses the red ring.
- This Sheik is red.
Blue: Resembles Zelda's first appearance in The Legend of Zelda if Link possesses the blue ring but not the red ring.
- This Sheik is a deep blue.
Green: Resembles Zelda's first appearance in The Legend of Zelda if Link possesses neither the blue ring nor the red ring.
- This Sheik is green.
Lavender: Resembles Zelda's appearance in The Legend of Zelda: A Link to the Past.
- This Sheik is a dark violet and lavender.