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==History==
==History==
Nintendo originally started as a playing card manufacturer in 1889. While Nintendo has made many types of playing cards over the decades, their most successful variety were {{s|wikipedia|Hanafuda}}, which they still occasionally sell to this day. Notable events in this field are Nintendo being the first Japanese company to make their cards out of plastic in 1953 and their deal with [[Disney]] to use their characters in 1959. Growing unsatisfied with the inherent limitations of only producing cards and wanting to distance themselves from the stigma of illegal gambling, Nintendo decided to venture into other industries in an effort to secure more revenue. Nintendo changed industries many times throughout the decade, with all attempts quickly failing. From 1963 and 1968 alone, notable examples include a taxi company, a TV network, a food company, and several other things, including a toy remote controlled vacuum cleaner called Chiritory<ref name="chiritory">{{cite web|title=Squirl:Chiritory|accessdate=2007-06-14|url=http://squirl.info/asset/show/345?c=ToysAndGame&cid=465&i=6-}}</ref> which was later seen as a two-player game in ''{{S|MarioWiki|WarioWare, Inc.: Mega Microgame$!}}''.
Nintendo originally started as a playing card manufacturer in 1889. While Nintendo has made many types of playing cards over the decades, their most successful variety were {{s|wikipedia|Hanafuda}}, which they still occasionally sell to this day. Notable events in this field are Nintendo being the first Japanese company to make their cards out of plastic in 1953 and their deal with [[Disney]] to use their characters in 1959. Growing unsatisfied with the inherent limitations of only producing cards and wanting to distance themselves from the stigma of illegal gambling, Nintendo decided to venture into other industries in an effort to secure more revenue. Nintendo changed industries many times throughout the decade, with all attempts quickly failing. From 1963 and 1968 alone, notable examples include a taxi company, a "love hotel" chain, a TV network, a food company, and several other things, including a toy remote controlled vacuum cleaner called Chiritory<ref name="chiritory">{{cite web|title=Squirl:Chiritory|accessdate=2007-06-14|url=http://squirl.info/asset/show/345?c=ToysAndGame&cid=465&i=6-}}</ref> which was later seen as a two-player game in ''{{S|MarioWiki|WarioWare, Inc.: Mega Microgame$!}}''.


In mounting debt, Nintendo eventually settled on the toy industry but were struggling like all other ventures. This was due to their relatively small scale at this point and the industry being dominated by already well-established companies. Because of the generally short product life cycle of toys, the company always had to come up with a new product. This was the beginning of a major new era for Nintendo.
In mounting debt, Nintendo eventually settled on the toy industry but were struggling like all other ventures. This was due to their relatively small scale at this point and the industry being dominated by already well-established companies. Because of the generally short product life cycle of toys, the company always had to come up with a new product. This was the beginning of a major new era for Nintendo.


In 1966, Hiroshi Yamauchi, the third president of Nintendo, was observing a Nintendo hanafuda factory. He noticed an extending arm, which was made by one of their maintenance engineers, Gunpei Yokoi, for his own amusement. Yamauchi was impressed with the ingenuity of Yokoi and ordered it to be developed as a product for the holiday season. The product, officially named Ultra Hand, was a huge success, selling approximately 1.2 million units, causing Yokoi to be moved from maintenance duty to product development. Other successful toys Yokoi invented were the Ten Billion Barrel puzzle, the Ultra Machine, and the Love Tester.  
In 1966, Hiroshi Yamauchi, the third president of Nintendo, was observing a Nintendo hanafuda factory. He noticed an extending arm, which was made by one of their maintenance engineers, Gunpei Yokoi, for his own amusement. Yamauchi was impressed with the ingenuity of Yokoi and ordered it to be developed as a product for the holiday season. The product, officially named Ultra Hand, was a huge success, selling approximately 1.2 million units, causing Yokoi to be moved from maintenance duty to product development. Other successful toys Yokoi invented were the Ten Billion Barrel puzzle, the Ultra Machine, and the Love Tester.  


Outside of toys, Nintendo also created the Nintendo Beam Gun, a solar powered light gun, and the Ele-Conga programmable drum machines. These machines would act as precursors to the products Nintendo would be best known for in the coming decades.
Outside of toys, Nintendo also created the Nintendo Beam Gun, a solar powered light gun, and the Ele-Conga programmable drum machines. These machines would act as precursors to the products Nintendo would be best known for in the coming decades.

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