| Alex Strife | |
|---|---|
| Character info | |
| Melee main | Marth |
| Brawl mains | Marth, Fox |
| Team info | |
| Former crews | Smash Suits, Team Apex, Clash Tournaments, VGBootCamp |
| Personal and other info | |
| Real name | Johnathan Lugo |
| Birth date | |
| Location | Bronx, New York 
|
| Miscellaneous info | |
| Skill |  Top Professional  |
Alex Strife is a tournament director from The Bronx, New York. He is responsible for creating the New York City Weeklies in 2007. These helped gather the NYC locals for training, and help to create a consistent social atmosphere. He has also created his own series of tournaments called Zenith, which not only ranged from being locals to being nationals, but attracted big names from the Tristate, and were all successful Melee tournaments.
Alex Strife is most known for being the director of the Apex tournament series, the most prominent and influential recurring Smash tournament series that has attracted much competition from all over the world.
In January, 2015, following numerous allegations of abuse and harrassment[1][2][3][4], and evidence of extremely unprofessional behavior in business with CLASH Tournaments and other members of Team Apex, Alex Strife stepped down as the TO of Apex 2015, which proceeded without him.[5] The incidents have stained Alex Strife's reputation within the community.
Tournaments hosted
- New York City Weeklies
- Saffron City Monthlies
- Apex 2009
- Apex 2010
- Zenith
- Apex 2012
- Zenith 2012
- Apex 2013
- Zenith 2013
- Apex 2014
- Zenith 2014
Crew
He was a part of the now disbanded crew Killa Fleet who were one of the first to attend his first Zenith. They in turn supported and helped out with his future tournaments, including helping to run the NYC Weeklies.