Entertainment for All, sometimes written as E for All, E 4 All, or E4A, was a Los Angeles gaming event that allowed the public to see and experience new products in the gaming industry. It is the event where the demo version of Super Smash Bros. Brawl was playable for the first time. The first E for All event was held at the Los Angeles Convention Center on October 18, 2007. This event displayed the first ever public playable version of Super Smash Bros. Brawl.
The 15 playable characters during the first E for All were Samus, Sonic, Pit, Donkey Kong, Meta Knight, Mario, Link, Fox, Pikachu, Diddy Kong, Ike, Peach, Zero Suit Samus (through Samus' Final Smash), Yoshi, and Bowser. The Random selection appeared as a starting option and featured a ? sign.
E for All revealed to the community many things that had been only briefly touched upon (or not yet announced at all) by the Smash Bros DOJO!!, including Sonic, Meta Knight, Peach, Ike's Great Aether, Norfair, and several items. The community's findings from the event were immortalized by Gimpyfish in one of SmashBoards' biggest threads.
E for All was discontinued after 2008 and has been merged into the Electronic Entertainment Expo.