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Smash Tags (対戦者タグ, Opponent Tag) are customizable tags that players can collect online in Super Smash Bros. Ultimate. Players collect Smash Tags by winning online matches depending on what place a player was in and how many people they beat in the online matches.
Smash Tags can be viewed in the vault, and can be sold for in-game gold. The number of wins a player has against another player determines the selling price for a Smash Tag, with one win starting at 12 gold, and each win increasing that amount by 10 gold.
The player can customize their Smash Tag by going to the Online section of the Options menu. Players are able to choose their own profile icon, as well as a color for their Smash Tag.