Editing R.O.B.
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==Origin== | ==Origin== | ||
===As a video game peripheral=== | ===As a video game peripheral=== | ||
Due to the {{s|wikipedia|video game crash of 1983}}, [[Nintendo]] sought to enter the North American market by portraying the Nintendo Entertainment System (NES) as an advanced toy instead of a video game console. Nintendo of America's then-sole marketing staff Gail Tilden was tasked with promoting the system as such in preparation for its North American test launch. To this end, Tilden suggested that the Family Computer Robot, a niche peripheral for the Famicom, be packaged alongside the NES in order to promote the console as a futuristic toy. | |||
According to Tilden, the Famicom Robot's North American name was "originally going to be OTTO, which was a play on the word 'auto'", but she instead settled on rechristening the Robot as the Robotic Operating Buddy, or R.O.B. for short.<ref>{{cite web|url=https://books.google.com/books?id=VuA7DQAAQBAJ&printsec=frontcover#v=onepage&q&f=false|last=Kohler|first=Chris|title=Power-Up: How Japanese Video Games Gave the World an Extra Life|date=2004|publisher=Brady Games|location=Indianapolis, IN|isbn=0-7440-0424-1}}</ref> To further promote the NES as a futuristic toy, R.O.B. was bundled with his own compatible game, ''{{s|wikipedia|Gyromite}}'', alongside the NES Zapper and ''Duck Hunt''. | |||
Along with Gyromite, R.O.B. was compatible with ''{{s|wikipedia|Stack-Up}}'', complete with additional peripheral pieces to further promote the toy aspect of the NES. Although the player did not necessarily need R.O.B. to play ''Gyromite'' and ''Stack-Up'', he still remained a key figure in Nintendo's attempt to keep the video game industry alive. | |||
Although R.O.B.'s time in the spotlight was brief, he nevertheless established a legacy. He was ranked fifth in GameSpy's "25 Smartest Moments in Gaming" because of his impact in reviving the video game industry and helping Nintendo establish a major presence in the North American video game market.<ref>{{cite web|url=http://archive.gamespy.com/articles/july03/25smartest/index22.shtml|title=25 Smartest Moments in Gaming|publisher=GameSpy.com|archiveurl=https://web.archive.org/web/20070612194348/http://archive.gamespy.com/articles/july03/25smartest/index22.shtml|archivedate=June 12, 2007}}</ref> | Although R.O.B.'s time in the spotlight was brief, he nevertheless established a legacy. He was ranked fifth in GameSpy's "25 Smartest Moments in Gaming" because of his impact in reviving the video game industry and helping Nintendo establish a major presence in the North American video game market.<ref>{{cite web|url=http://archive.gamespy.com/articles/july03/25smartest/index22.shtml|title=25 Smartest Moments in Gaming|publisher=GameSpy.com|archiveurl=https://web.archive.org/web/20070612194348/http://archive.gamespy.com/articles/july03/25smartest/index22.shtml|archivedate=June 12, 2007}}</ref> |